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Synthetic Realities: possibilities, frontiers and societal challenges
by Anderson Rocha
Date: Friday, Jul. 5
Time: 14:30
Location: N10_302, Institute of Computer Science

Our guest speaker is Prof. Anderson Rocha from the University of Campinas (Unicamp), Brazil.

You are all cordially invited to the CVG Seminar on July 5th at 2:30 pm CEST

Abstract

We explore the burgeoning landscape of synthetic realities (AI-enabled synthetic contents allied with narratives and contexts), detailing their impact, technological advancements, and ethical quandaries. Synthetic realities provide innovative solutions and opportunities for immersive experiences across various sectors, including education, healthcare, and commerce. However, these advancements also usher in substantial challenges, such as the propagation of misinformation, privacy concerns, and ethical dilemmas. In this talk, we discuss the specifics of synthetic media, including deepfakes and their generation techniques, and the imperative need for robust detection methods to combat the potential misuse of such technologies, as well as concerted efforts on regulation, standardization and technological literacy. We show the dual-edged nature of synthetic realities and advocate for interdisciplinary research, informed public discourse, and collaborative efforts to harness their benefits while mitigating risks. This talk contributes to the discourse on the responsible development and application of artificial intelligence and synthetic media in modern society.

Bio

Anderson Rocha (IEEE Fellow) is Full-Professor of Artificial Intelligence and Digital Forensics at the Institute of Computing, University of Campinas (Unicamp), Brazil. He is the Head of the Artificial Intelligence Lab., Recod.ai, at Unicamp. He is a three-term elected member of the IEEE Information Forensics and Security Technical Committee (IFS-TC) and a former chair of such committee. He is also chair-elect for the 2025-2026 term. He is a Microsoft Research and a Google Research Faculty Fellow as well as a Tan Chin Tuan (TCT) Fellow. Since 2023, he is also an Asia Pacific Artificial Intelligence Association Fellow. He is ranked among the Top 2% of research scientists worldwide, according to PlosOne/Stanford and Research.com studies. Finally, he is now a LinkedIn Top Voice in Artificial Intelligence for continuously raising awareness of Al and its potential impacts on society at large.